VAS ROADMAP & EXECUTION
               We develop services creating stickiness between customers and operator on all kinds of mobile service platforms.


           Approach
               Regarding the competition in the market, customer needs and requirements, and network capacity and capabilities; the value
               added services to be provided are the ARPU leverage in telecommunication business. A VAS portfolio which makes customers’
               life easy is essential for sustainable customer loyalty. Telcotank has developed hundreds of services creating stickiness between
               customers and operators on all kinds of mobile service platforms across three continents.
               Telcotank creates balanced VAS road maps according to assessments on 3 vital elements (market-customer needs network)
               of the mobile business by considering competition, time to market, development process and costs. Our deliverables in this
               manners are the following items.
               • VAS strategies
               • Balanced VAS road map
               • Service Platforms Capability and Requirement Assessment
               • VAS services: Definition of Life Cycle Management for Operator, Corporate, and Content Services
               • Definition of the KPIs for the operational success

           Experience
               VAS strategies of 9 operators have been created and hands on roadmap management have been provided for them. Currently,
               life cycle management of tens of products and services included in the VAS portfolio of 5 operators is being carried out. We
               collaborate with major platform, application and service providers throughout the regions in which we continue our operations.

           Highlights
               • Increased rate in VAS revenue
               • Number of business partners
               • Increase rate in the number of VAS subscribers
               • Increase rate in the number of services