MARKETING OPERATIONS MANAGEMENT
               We put all marketing operations onto a balanced roadmap and take active part in delivering results.



           Approach
               Telcotank offers result oriented services with the adaptation of new marketing trends to the environment and conditions
               where the operations take place, in addition to our experience in all areas of marketing from strategy building to market
               implementations, Telcotank evaluates client credentials and adapts all marketing mix elements according to clients’
               marketing strategies.
               • Product propositions
               • Tariff creation
               • Retention / Loyalty Process
               • Acquisition campaigns
               • Marketing Communications
               • Brand portfolio management

           Experience
               Successful implementation of several tariff revisions, numerous product launches including prepaid product offerings,
               VAS product launches, corporate market product offerings. Major acquisition and retention campaigns implemented as part
               of turning around market conditions. Marketing communications portfolio analysis and new portfolio implementation.
               Segment based retention approach.

           Highlights
               • %50 churn reduction within 4 months period
               • 8 major tariff launches in less than half a year, blocking the competition
               • 500.000 new subscriber acquisitions with one major campaign within 2 months
               • Brand positioning of youth segment club with a pre-paid offering